Ybarra is searching for a slogan

What’s a campaign without a slogan?

In the final month of the campaign, Republican state superintendent’s candidate Sherri Ybarra is hosting an open-mike competition of sorts. She’s asking the public to suggest ideas for a campaign catchphrase.

“We are looking for something imaginative, smart or just simply great, to ‘stick in the minds’ of voters,” the Ybarra campaign says on its website. “The phrase should be short enough to fit on magnets, stickers, or bumper stickers.”

The deadline is Oct. 21, two weeks before election day. Three winners will receive Kindle Fire readers.

Ybarra announced her catchphrase contest Thursday — and the Idaho Press-Tribune picked up on the idea on its Facebook page.

Snark ensued.

More than one commenter noted that the contest comes less a month before election day. A couple of commenters suggested a slogan urging voters to elect Democratic candidate Jana Jones.

I’m guessing those suggestions won’t bring home the Kindle Fire.


Kevin Richert

Kevin Richert

Senior reporter and blogger Kevin Richert specializes in education politics and education policy. He has more than 30 years of experience in Idaho journalism. He is a frequent guest on "Idaho Reports" on Idaho Public Television and "Idaho Matters" on Boise State Public Radio. Follow Kevin on Twitter: @KevinRichert. He can be reached at [email protected]

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