‘Go On’ campaign faces a makeover

The J.A. and Kathryn Albertson Foundation is looking to revamp its “Go On” campaign to encourage Idaho high school graduates to pursue postsecondary education.

That’s the takeaway from a lengthy Sunday feature on the program, written by the Idaho Statesman’s Bill Roberts.

Here’s an excerpt:

“When the foundation started the campaign in 2009 — with ads reminding students that ‘high school is not enough’ — Idaho ranked 43rd in the nation in its share of students who go on to postsecondary education. Five years later, the state is in last place. …

This summer, challenged by Idaho’s dismal slide, the foundation will crunch data, revisit programs and analyze market studies to see how it can improve its initiative beginning this fall.

To find out what options are on the table, here’s a link to Roberts’ report.

Disclosure: Idaho Education News is funded through a grant from the J.A. and Kathryn Albertson Foundation.